Bruce's Yams

I thought it would be appropriate to start with what has been by far my favorite holiday commercial this year (almost just in time for the season?).



If you're too young to get the reference to Shaft, here's that video too. (Lyrics start around 2:40 if you don't want to sit through the instrumental.)



In a lot of ways, this spot speaks for itself. The song definitely grabs your attention, and unless you're made of stone, gives you a good chuckle. (Yaaaam right!)

But notice how the commercial also carefully refutes traditional criticisms of yams as a holiday dish. Yams are not dull! How can they be dull if they're related to Shaft! He's a bad motha-! And yams are nutritional – not just packed with brown sugar and marshmallows, but also nutrients like fiber, vitamins A and C, and beta carotenes.

I'm sorry, but how can you resist yams that are so – for lack of a better word – badass?

I would have liked to hear "shut your mouth!" However, I have to admit that it would be a very poor choice to say that aloud in a commercial for a food. Oh well.

Want to see another funny ad that isn't so tempting? Stay tuned for Heat Surge Fireplace.